About Us

But not using a CRM can be really inefficient and can actually hurt your business in the long run. You may be losing out on potential sales, leads, and customers because you're not using a CRM.

That's why we created REI Tools it's the perfect all-in-one system that acts as your sales & marketing partner.

Our Mission

There's this notion that to grow a business, you have to be ruthless. But we know there's a better way to grow. One where what's good for the bottom line is also good for customers. We believe businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound. That's why we've created an ecosystem uniting software, education, and community to help businesses grow better every day.

James jeff

Co-Founder

Executive Chair Person

Our Story

As fellow graduate students at MIT in 2004, James jeff noticed a shift in the way people shop and buy. Consumers were no longer tolerating interruptive bids for their attention — in fact, they'd gotten really, really good at ignoring them. From this shift, a company was born: super crm . It was founded on "inbound",